Robin Craig founded Package You to help individuals and businesses increase their credibility, professional image and bottom line. She is a personnel branding expert who speaks, trains and consults on business etiquette, international protocol and leadership development.

Robin draws on her proven down-in-the-trenches business experience that began at age six. For years she accompanied her father to the local produce market where she learned the importance of caring for customers. She entered the corporate arena at age 18 and worked her way up through the management ranks into executive-level positions for Fortune 100 companies. She interviewed and hired hundreds of individuals and worked with both new and seasoned managers, improving their communication abilities and refining their leadership skills.

She co-authored the book Hot Leads…Cold Shoulders, The Essential Guide for Men Who Sell to Women with partner Norma Ory. Full of true stories and based on a survey of 300 women in executive and influential purchasing roles, the book transcends sales strategy and methodology, and gives men hard facts and details about what’s important to women in a sales or business situation. Getting Hired: It’s More Than a Résumé is another of their books. It’s designed specifically for recent and soon-to-be college graduates, and is an excellent resource for their job search.

Robin is a graduate of The Protocol School of Washington®, the premier authority on business protocol worldwide. She is also certified to administer the Index of Emotional Intelligence “720” assessment instrument and the Leadership Foundations™ curriculum.

Robin is a firm believer in giving back to her community and is active in professional and civic organizations. Her leadership roles include President of the Rotary Club of Pinnacle Peak, officer of the Desert Ridge Toastmaster Club, member of the Executive Committee of the Phoenix Chapter of the National Association of Women Business Owners and advisor for Women of Scottsdale.