| In business, professional relationships are enhanced when people understand and practice business protocol. Every time an associate presents or accepts a business card, greets a customer with a handshake, or attends a business lunch or dinner, they will exemplify the polish and professionalism that communicates exceptional customer service and market leadership. In today’s more casual business dealings, that rare individual is easily distinguished from the competition.
Business protocol and etiquette is also a foundation for individuals developing their leadership potential. It makes an immediate and noticeable difference in how an individual is perceived and in their effectiveness in business and social interactions.
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