| Today’s global marketplace calls for more and more contact with people from other cultures at almost all levels of the work force. Success in this international arena requires that you are effective in cross-cultural communication. Knowledge of business protocol is necessary for anyone engaged in global business and exchange. We must be an ambassador for the firm we represent, equipped with a knowledge and understanding of the business and social customs of the persons with whom we are involved. It is this know-how that will bring success.
You may know your particular industry inside and out, backward and forward, better than anyone else. Yet when you greet your international client, work with a team member in a multi-cultural environment or step off that plane in a foreign country, that expertise is not enough. If you do not have the knowledge of international business practices, negotiation techniques, cognitive styles, and social customs, the odds are that you will fail. Closing that international deal or completing that project may depend upon interpersonal skills, as well as your knowledge about foreign countries and customs.
Give yourself the advantage and learn the nuances of successfully conducting business internationally. The success of your intercultural interactions depends upon you, and the quality of your information.
Package You provides cultural briefings that focus specifically on the country of your choice.
- Brief history of the country
- Type of government
- Language
- Religion
- Demographics
- Cultural orientation
- Value Systems: The Basis of Behavior
- Business practices
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- Negotiating
- Business entertaining
- Greeting protocol
- Titles/Forms of address
- Gestures
- Dress
- Gifts
- Appointments
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